Thursday, May 26, 2011

Radio Review: Click 1015

I'm baaaaaack, and it's about time too!!!

I'm also back doing my favorite thing, reviewing music, but today I'm taking a bit of a new approach to that, I'm reviewing, not an album or a song, but an entire radio station. 101.5 FM is a new band in my local radio station, and on it is a new station calling themselves "Click." Click is owned by Mainline broadcasting, which seems to be shaping up to challenge the greats of radio broadcasting, and Click is certainly challenging the big local names. "More modern hit music than Mix!" they proudly boast. I'm going to focus on a few quick things, and then wrap up.

First thing I want to ask is, do they fill their promises. They have a site that's pretty small at the moment, but it does have a link to seize the deal, a local coupon site. They also used to promise "if you tune in expect to hear at least 30 minutes of modern hit music" I suppose the reason they were doing this is they are using 60 minute blocks of music. They tend to live up to what they say (and they don't say much, they let their music take the air most often)

Which brings me to my next point, the variety of music. I have heard a lot of varied music on this station. So much variety, and bands that I only recently heard about, such as Mumford and Sons (who's new song "The Cave" has been stuck in my head since I heard it on a livestream) There is just so much different music on this station it seems, and most of it is fairly modern. I admit, most of it is rock, but there's also stuff by Adele, and it's not the rock that tends to end up on the other local stations, its what I would consider more fringe, maybe not as much post-hardcore.

Overall, I like the station, granted, they were much cooler about a month ago, when they didn't actually have any adds, so they just played 24 hours of music, but I knew they couldn't keep that up for forever. I've found some pretty cool music though this station, and I'm hoping they can take themselves farther.